With the release of Monsters University rapidly approaching, the marketing team at Disney•Pixar has been busy. MU is posed to be a summer hit, and the Disney Parks team has teamed up with Pixar to bring elements of Monsters University to life to promote the film.
Theming monorails has become a common practice at both the Anaheim and Florida resorts, and while the monoral wraps have been overdone before (becoming more of a moving billboard), the MU wrap creatively integrates with the monorail.
See more pictures and video over at the Disney Parks Blog.
Mammoth Mike Wazowski Projection
Over in Epcot, the theme park press was treated to a massive projection of Mike Wazowski on Spaceship Earth to announce the return of One More Disney Day (rebranded as an ‘All-Nighter’), a special 24-hour celebration at Disneyland in Anaheim and Magic Kingdom in Florida.
The All-Nighter event marks the start of the ‘Monstrous Summer’ marketing campaign. Mike can break the details down for you:
In Florida, Magic Kingdom Park will feature a “Monsters University” theme where Mike and Sulley will be the Grand Marshals of the “Celebrate a Dream Come True” day parade and make appearances in Tomorrowland. There will be extra entertainment throughout the day and night, including characters in their pajamas in Town Square during the late night and early morning, and late-night dance parties in and around the courtyard of Cinderella Castle.
In California, you’ll be able to party the night away at both parks with special entertainment including: a “Monsters University” “TLT Monstrous” Dance Club and Star Wars characters in Tomorrowland and late-night Character Pajama Party in Mickey’s ToonTown at Disneyland park. The new Fantasy Faire Royal Theatre at Disneyland park will become a Royal Dance Hall late at night with a live band and dancing; and guests of Disney California Adventure park will find Monstrous photo opportunities with new “Monsters University” “Dorms” in Hollywood Land and a new “Monsters University” float leading the Pixar Play Parade.
The folks over at Pixar Times put together a great piece about the collaboration between Pixar and Disney Parks.
New Concept Art
Monsters University has moved in to Disney’s Holywood Studios Magic of Disney Animation building, bringing to light new concept art.
These and a whole lot more over at Mousesteps.
Merida to be Crowned
Pixar made their foray into the royal theater with Brave and Princess Merida, the first Disney princess created in Emeryville. Up until recently it wasn’t clear whether or not she would join her fellow royal princesses, but nearly a year later, we have an answer as the announcement came not more than a week ago that Merida will become an official Disney Princess on May 11th.
Stitch Kingdom is reporting that Merida is slated to become the 11th Disney Princess with the traditional coronation ceremony at Cinderella Castle in the Magic Kingdom at Walt Disney World. Merida has already made her Disney Parks appearance on both sides of the US, bringing long lines to her meet and greets.